While the financial picture isn’t exactly rosy at Playboy Enterprises, the organization’s flagship, Playboy magazine, reported a profit during the fourth quarter of 2009, the company said, with $18.6 million in revenues, including sales from its international editions and other special issues. Playboy said the profit was driven in part by its decision to publish a combined January/February issue and increased newsstand sales of its November “Marge Simpson” issue.
Your publication may not be Playboy Magazine, but admit it, you’re looking for your “Marge Simpson” too when it comes to increasing readership and sales.
How are you tackling the challenges today’s publishing environment presents? Tap into all MAP has to offer at this year’s Summit. How are you tackling the challenges today’s publishing environment presents? Tap into all MAP has to offer at this year’s Summit. Missouri Journalism School magazine professors Jan Colbert and John Fennell will help you “Grab Your Readers: Enliven Your Table of Contents and Departments.” Stephanie Padgett, RJI Fellow will discuss "Advertising when the consumers are in control." Shelley Rodgers’ "Building Winning Brand Strategies Using Interactive Platforms" and Charlene Fink’s "The places your words can go" will help you to best take advantage of multi-platform, convergence publishing. These presenters and others will help you find your inner “Marge.”“Grab Your Readers: Enliven Your Table of Contents and Departments.” They’ll help you find your inner “Marge.”
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