APRIL 8 & 9, 2010, Stoney Creek Inn, Columbia, Missouri

MARCH 31 LAST DAY TO REGISTER

Registration Options:

• 24-Hr. Summit, Thursday 2pm - Friday 3:30pm (includes Ranly Awards Banquet)  $209 members, $284 non-members

• Pre-Conference with 24-Hr. Summit (includes Ranly Awards Banquet)  $249 members, $324 non-members

• Thursday-only, 9am - 10:30pm (includes Ranly Awards Banquet)  $189 members, $264 non-members

• Group discount rates available for 3 or persons registering with under the same publication.

Register for Summit

Summit Program

Thurs. 8:00 a.m.    Registration opens, visit Associate Members in exhibition hall.

Thurs. 9:00-12:00  Pre-Conference Seminar: "Sharpening your editing skills: The world between micro- and macro-editing."

Let's face it. We've all grown a bit rusty and careless and have editing questions we'd like to have answered. This extended session with award-winning teacher Jennifer Rowe will send you back to work feeling better and more confident about what you do.

Jennifer Rowe, Associate Professor, MU J-School since 1988, has taught seven different magazine classes, ranging from design and editing to lifestyle and service journalism writing. She regularly serves as editorial director of Vox, an award-winning weekly city magazine for Columbia. In 2004 she received the Provost¹s Outstanding Junior Faculty Teaching Award and in 2009 MU's William T. Kemper Fellowship for Teaching Excellence. Jennifer has freelanced for Elle, Real Simple and Westways and other magazines. A speaker at conferences and workshops across the country, she has also presented at the FOLIO: show in New York City and Chicago.

Thurs. 12:00 Registration, visit Associate Members in exhibition hall.

Thurs. 12:15-1:45  Meeting of the Board of Directors.

Thurs. 2:00- 5:00   Opening Session: "How you can get more readers - and keep them."

Today's writers and editors must learn from the Internet how to reinvent themselves and to do refrigerator journalism - how to present useful information in the most usable way to get it used.

Don Ranly, Ph.D., professor emeritus of the Missouri School of Journalism, where he taught for 33 years and headed the magazine program for 28 years, has conducted more than 1,000 writing, editing and publishing seminars. Author of books and articles in these areas, Dr. Ranly is internationally sought as a writing, editing and publication expert.

Thurs. 5:00-6:00    Reception
Thurs. 6:00-10:30  Banquet, Keynote, Ranly Awards presentation.

"From Fried Pies to Witchetty Grubs -- True Confessions of a Travel, Food and Wine Writer."

Hear the adventures of Barbara Gibbs Ostmann, who wanted to cover breaking international news as a foreign correspondent but instead traveled the globe writing about food, wine and travel for three decades and counting.

Barbara Gibbs Ostmann, BJ 1971 (news-editorial), MA in journalism 1974 (magazine), is co-author of the award-winning "The Recipe Writer's Handbook" (Wiley) and the "Food Writers' Favorites" cookbook series (more than 5 million in print). She was food editor of the St. Louis Post-Dispatch for 17 years, food writer for The New York Times Regional Newspaper Group for 12 years, and writes regularly for newspapers, magazines, newsletters and the Internet. She's been a featured speaker in Australia, New Zealand, England, Canada and all over the U.S.

Friday 8:15-9:30: 4 Break-out Sessions

EDIT: Jennifer Rowe: "Grammar I: Grammar is power."

Learn how understanding the basic power structure of grammar, from types of clauses, phrases and sentences to the ins and outs of comma and punctuation
placement. With exercises and clear guidelines, you'll join this most popular session, and brush up on all those things you once learned but might have forgotten.

EDIT: Daryl Moen: "Rev up your narrative writing with a sense of person, sense of place."

At the heart of all narrative writing is the need to capture a sense of person and a sense of place. Sometimes you have to do it in a couple of lines; sometimes you have the luxury of length. Learn how to turn sources into characters and to fill in the outlines of place names.

Daryl Moen, professor at the MU J-School, is the former editor of three daily newspapers, including the Columbia Missourian. He has spent the past two decades teaching design and writing. He is co-author of two reporting texts and two writing texts and author of a newspaper design text. He has been a speaker at two National Writers workshops and at journalism meetings in 40 states and more than a dozen countries.

DESIGN: Patricia Smith: "A Magazine Design Primer: Elements & Gatherings."

This introduction to the principles of design and the specification and presentation of the elements of the magazine page - type surfaces, photography/art, color and space - will offer ideas on how to catch the reader's attention and how to keep it.

Pat Smith is managing editor of Global Journalist, the magazine for the international news business published by the Missouri School of Journalism. She also co-teaches the International Magazine Staff class and serves on graduate students' professional projects committees. Smith has more than 30 years of journalism experience and has worked on newspapers and magazines as a reporter, editor, writer and art director. An award-winning journalist, she has her M.A. from the MU J-School.

PUBLISHING/SALES & MARKETING: Stephanie Padgett: "Advertising when the consumers are in control."

As users of your publication have more options on how they can consume, interact, follow or avoid your offerings, how do you continue to develop and sustain a profitable revenue base?

Stephanie Padgett is a 2009-2010 Reynolds Fellow at the Reynolds Journalism Institute. For nearly 20 years she has worked with advertisers, publishers and research companies. As a media planner and buyer at Empower MediaMarketing, she developed and executed campaigns for national and local clients ranging from Marion Merrell Dow to CNBC, Roto-Rooter, Health Alliance of Greater Cincinnati and the Cincinnati Symphony. From 2007 to 2009 Padgett served as an adjunct faculty member at the MU J-School through the Executive on Loan program.

Friday 9:45-11:00: 4 Break-out Sessions

EDIT: Jennifer Rowe: "Grammar II: More (Grammar) power to the people."

For those who want to master more advanced techniques of grammar, style and usage. we'll delve further into the mysteries of the English language. This session is for all of you who are closet grammar geeks or wannabes.

EDIT: Mary Kay Blakely: "Take Two: How Good Writers Get Better."

Computers make "good writers better and bad writers worse." Few sentences come out perfectly the first time, or even the second or third. This session reviews what great writers have taught us about the craft, celebrates the rewrite, and honors the patience necessary for clarity, style, color and pizzazz.

Mary Kay Blakely, MU professor of journalism, is the author of three critically acclaimed memoirs. She wrote the "Hers" column for The New York Times, was also a Vogue columnist and alternated monthly with authors Barbara Ehrenreich and Alice Walker in the "Personal Words" column in Ms. Her essays appeared regularly in The Washington Post, The New York Times Book Review, Life, Psychology Today, The Los Angeles Times Magazine, Self, Family Circle, Working Woman, Woman's Day, Mirabella, Lear's, Mother Jones, Utne Reader and other publications.

DESIGN: Jan Colbert and John Fennell: "Grab your readers: enliven your table of contents and departments."

Don't miss this important discussion about the often- neglected TOC. Learn from these two experts how to create contents pages and departments with one eye on creativity, the other on organization and a third on content.

Jan Colbert, an associate professor and chair of Magazine Journalism at the MU J-School, teaches classes on design, writing, media issues and graduate research seminars. Colbert has been the executive director of Investigative Reporters and Editors, Inc., managing editor and art director of The IRE Journal and co-editor of the second edition of The Reporter's Handbook, published by St. Martin's Press. She has worked as a reporter and editor and has designed numerous magazines and books.

John Fennell, Associate Professor, MU J-School, served as editor of Milwaukee Magazine, an award-winning monthly city magazine, which won some 160 awards during his 13-plus years tenure, including a nomination for the National Magazine Awards and two for the Gerald Loeb Award for Business and Financial Journalism. Fennell is a former newspaper reporter who worked as assistant to the Pulitzer-Prize-winning columnist Mike Royko. He was also editor of the international design journal, Step-By-Step Graphics.

PUBLISHING/SALES & MARKETING: Shelley Rodgers: "Building Winning Brand Strategies Using Interactive Platforms."

This session will provide attendees with the tools and techniques needed to compete in a changing digital world. We explore new technologies and platforms and find ways to use them effectively, including traditional Internet platforms, social media, consumer-generated content, search engine marketing, and mobile.

Dr. Shelly Rodgers is nationally ranked as one of the top-five Internet researchers in the country. She is ranked in the top-10 most cited Internet scholars in the U.S. She has conducted research for commercial and non-profit organizations of all sizes including technology firms, hospitals, environmental organizations, newspapers, TV stations, and entrepreneurial enterprises. Rodgers is an associate professor of strategic communication at the MU J-School.

Friday 11:15-12:30: 3 Break-out Sessions

EDIT: Charlene Finck: "The places your words can go."

Take your writing full circle and capture multi-media opportunities for your audience and your bottom line. We'll walk through a couple of successful case studies of how Farm Journal Media puts convergence to work, using what once was a print team as the foundation. You'll learn what that means for day-to-day execution and glean ideas and inspiration you can take home.

As Senior Vice President for Editorial and Content Development, Farm Journal Media, and Editor, Farm Journal Magazine, Charlene Finck oversees the content in the company's magazines, newsletters, television show, Web sites and events. Under her leadership, Farm Journal was named one of min's 14 Most Engaged Magazine Brands in 2009. She has won numerous writing awards throughout her career, including the American Agricultural Editors' Association "Writer of the Year" award, and is a frequent speaker at industry events. In 2009, she was honored with the prestigious Citation of Merit from the University of Missouri Alumni Association.

DESIGN: Photojournalism: Jim McCarty and Jason Jenkins: "The Rural Missouri Method: A Harmony of Pictures and Words."

Learn how to make great photos in routine situations; we'll discuss quality of light, portraits, lens choice, motion, photo ethics and how to become a fly on the wall.

Jim McCarty, editor of Rural Missouri magazine and president of the Missouri Association of Publications, is a 1984 honors graduate of the University of Missouri School of Journalism with a degree in photojournalism. He was the 1994 Writer of the Year for the Cooperative Communicators Association and its 1995 Graznak young communicator winner.

Jason Jenkins, managing editor of Rural Missouri became its field editor in April 2007 after nearly seven years at the University of Missouri's Extension and Ag Information News Group. A graduate of the MU Ag Journalism program, Jason is a member of the Cooperative Communicators Association and in 2009 was named its Photographer of the Year.

PUBLISHING/SALES & MARKETING: Jim MacMillan: "Experiments in Independent Journalism."

While traditional news organizations fight for their lives, independent online journalists are searching for new models to continue, distribute and monetize their work. Jim MacMillan left his newspaper career to live this experiment and will reflect on the lessons learned, the unanswered questions and the latest developments.

Jim MacMillan joined the convergence journalism emphasis area at the MU J-School in August 2009. Previously, MacMillan was the senior photographer, a photo columnist and the first solo video journalist at the Philadelphia Daily News, where he worked for 17 years and earned distinguished visual journalist honors from the Pennsylvania Newspaper Association for his work on the World Trade Center attacks. He was a photographer and photo editor with the 2005 Pulitzer Prize-winning Associated Press photo staff in Iraq and was individually honored with the Bayeux Prize for War Correspondents. For his experiments in social media, MacMillan was named one of the "Five Biggest Photographers on the Internet" by Photo District News and Philadelphia Magazine's 2009 Best of Philly "Nuevo Journalist."

Friday 12:45-3:30

12:45 p.m. Annual Meeting and luncheon

2:00 p.m. Keynote Mark Kramer, co-sponsored by MAP and the Missouri School of Journalism: "Why journalists talk funny."

The diction of journalism solved some of yesterday's problems. Strong-voiced narrative may solve some of tomorrow's.

Mark Kramer was founding director and writer-in-residence of the Nieman Program on Narrative Journalism and started the Nieman Conference on Narrative Journalism. He'd previously been professor of journalism and writer-in-residence for a decade in the Boston U. journalism department, and writer-in-residence at Smith College for the prior decade. His books include Three Farms, Invasive Procedures and Travels with a Hungry Bear, and he co-edited two standard narrative journalism texts: Literary Journalism, and Telling True Stories. He's written for many magazines and newspapers.