By Bonnie Chasteen

October 6, 2009 - Major magazines are struggling to maintain control of their reader relationships as new digital reading devices come online. AdAge reports publishers are concerned that Apple’s tablet computer could affect their business. Even if local publishers aren’t in negotiation with Apple, Microsoft or Google, we still need to think about how digital readers will affect our publishing and marketing methods.

The question is, will the development of digital reader technology/service do for publishing what the iPod/Apple, etc. has done for the music industry—turned it upside down? If digital readers become as popular as iPods, etc., we could see an even faster, more drastic decline in printed publishing than we are now. This trend will have a huge impact on printers too.

What can publishers do now to plan for this (inevitable) change? Read the story.