RJI Fellow to present at MAP's 6th Annual Publishing Summit
Written by Joy Piazza
Monday, 23 November 2009 10:40
November 23, 2009 (Columbia, Mo) --Reynold's Journalism Institute 2009-2010 Fellow to present at MAP's 6th Annual Publishing Summit.
RJI Fellow Stephanie Padgett will present in the Publishing/Sales/Marketing unit of MAP's annual publishing summit, April 8 & 9, 2010, at the Stoney Creek Inn, Columbia, Mo. A little bit about Ms. Padgett to kindle your interest:
For nearly 20 years Stephanie Padgett has worked with advertisers, publishers, and research companies. As a media planner and buyer at Empower MediaMarketing she developed and executed campaigns for national and local clients ranging from Marion Merrell Dow to CNBC, Roto-Rooter, Health Alliance of Greater Cincinnati and the Cincinnati Symphony.
From 2000 to 2007 Padgett was a market manager for The Media Audit, working closely with the sales organizations for local media outlets in the state of Ohio, including the Columbus Dispatch, Akron Beacon Journal, the Toledo Blade, Emmis Publications and the American City Business Journals.
From 2007 to 2009 Padgett served as an adjunct faculty member at the Missouri School of Journalism through the Executive on Loan program.
Coming up: more 6th Annual Publishing Summit speakers, such as Mary Kay Blakely, Shelley Rodgers, Jim MacMillan, and more!
Local journalist offers interesting take on Gourmet shutter
Written by Joy Piazza
Thursday, 29 October 2009 12:47
October 29, 2009 --Musings on old vs. new prompt food journalist's view on Gourmet magazine shutter.
Columbia journalist Scott Rowson offers an interesting point of view on magazines and social media in his Columbia Daily Tribune article.
"It’s easy to lose track of how quickly technological changes have affected the way we go about our daily lives. I was reminded of this old vs. new dynamic a few weeks ago after the announcement that Gourmet magazine would be closing after nearly 70 years." Read the story.
Conde Nast closes four magazines after cost review
Written by Joy Piazza
Tuesday, 06 October 2009 07:24
October 6, 2009 --Reuters'Paul Thomasch and Robert MacMillan report Conde Nast will close four magazines following a cost reduction review in the face of an advertising slump: Modern Bride, Elegant Bride, Gourmet, and Cookie. As a result, about 180 employees will lose their jobs. "The company is far from being the only U.S. publisher to suffer circulation and advertising revenue declines as readers go online and advertisers slash budgets because of the recession. It is, however, one of the most conspicuous," report Thomasch and MacMillan. Read the story.
October 6, 2009 - Major magazines are struggling to maintain control of their reader relationships as new digital reading devices come online. AdAgereports publishers are concerned that Apple’s tablet computer could affect their business.Even if local publishers aren’t in negotiation with Apple, Microsoft or Google, we still need to think about how digital readers will affect our publishing and marketing methods.
The question is, will the development of digital reader technology/service do for publishing what the iPod/Apple, etc. has done for the music industry—turned it upside down?If digital readers become as popular as iPods, etc., we could see an even faster, more drastic decline in printed publishing than we are now. This trend will have a huge impact on printers too.
What can publishers do now to plan for this (inevitable) change?Read the story.
