MAP ANNUAL PUBLISHING SUMMIT 2007
Schedule
Thursday:
4 p.m. Keynote Address by Pulitzer Prize-winner Jacqui Banaszynski
5-6:30 p.m. Cocktails, exhibits, magazine display
6:30-8 p.m. Dinner and Ranly Awards
8-9:30 p.m. Wine and dessert networking social in Exhibit Hall
7:30-8 a.m. Continental Breakfast
8:15-9:30 a.m. Session 1
9:30-9:45 a.m. Break in Exhibit Hall
9:45-11 a.m. Session 2
11-11:30 a.m. Break in Exhibit Hall
11:30-12:45 p.m. Session 3
1-1:45 p.m. Lunch
THURSDAY, MARCH 1
4 p.m. Keynote Presentation:
"Get on Your Knees and Dance": The enduring power of storytelling: Jacqui Banaszynski
As the journalism profession wonders how to survive in a changing world, a Pulitzer Prize-winning reporter shares lessons learned from those who matter most — the people we tell stories for and about. Her message: Get hip, get real and get human.
6:30-8 p.m. Dinner and Ranly Awards
MAP celebrates excellence in the region's publications with the first Ranly Awards ceremony.
8-9:30 p.m.
FRIDAY, MARCH 2
Grammar Review 1: Jen Moeller
Understand the basic power structure of grammar, from types of clauses, phrases and sentences to the ins and outs of comma and punctuation placement. With exercises and clear guidelines, you’ll brush up on all those things you once learned but have forgotten.
Narrative Techniques in Shorter Features: Why readers want and deserve in-depth stories with compelling writing: Steve Weinberg
The best magazines and newspapers run in-depth stories on a regular basis. Steve Weinberg will discuss why a significant percentage of those readers hunger for these stories, then he'll explain the reporting and editing techniques to make these stories memorable. For publications that cannot publish in-depth stories, the session will address writing shorter features in a more compelling manner called narrative as a short-hand description.
Show vs. Tell: How visual thinking can enhance storytelling: Reuben Stern
The natural reflex of writers is... well, to write. But with TV and online culture becoming increasingly visual, readers expect stories to be presented in all sorts of different ways. This session will present an array of easy-to-produce alternative story forms. You'll also see some of the many ways that visual arrangement of information on a page can enhance a reader's understanding and experience with the content.
Service Stories that Deliver: John Fennell
If you aren't doing service stories, you aren't serving readers. No matter what the publication – consumer, business-to-business, or corporate newsletter – great service stories pull readers in with information they can use in their personal or professional lives. Learn how top editors are creating thoughtful service stories and packages that go beyond the expected.
Publishing Management
Adding Revenue without Adding Pages: Gary Whitaker
Events, promotions and sponsorships can add new dollars to your bottom line without adding pages to your publication. The publisher of 417 Magazine and GO Magazine will offer proven tips on how to interact with your readership in new ways that generate new streams of revenue.
Managing Media in a Changing Environment: Jack Miller
Advertisers have more choices available to them today then ever before. How do your publications keep ahead of the curve? Why demographics, information and technology are worth gold.
Editorial & Design
Grammar Review 2: Jen Moeller
This session will focus on the parts of speech and help settle such issues as when to hyphenate a word, use “who” versus “whom” and how to find and fix those pesky dangling modifiers. Plus an exercise on confusing word pairs.
Selling the Copy: How to write headlines, captions and blurbs that grab attention:
Don Ranly
Today's readers are better described as skimmers and scanners. The story is the last thing and the least-read thing on the page. Learn how to make writing effective headlines, captions and blurbs an integral part of the writing process, from the beginning with everyone involved.
Working with Pictures; Working with Photographers: David Rees
Having good pictures in hand does not guarantee a powerful visual report.
Learn how to make the images you have do meaningful work. And, learn how to
enable staff and freelance photographers to produce outstanding pictures.
More, Faster...and You Want Results, Too?: Suzette Heiman
Trying to balance publication deadlines, a multitude of platforms and readers' needs and wants can be challenging with a lean communications staff . Whether you work for a corporation, association or a non-profit, this workshop will explore ideas on how to streamline functions and maximize the reach and impact of your material. Participants will be encouraged to share their tips.
Publishing Management
Publishers' Roundtable: 101 great ideas!: Fred Parry
This popular exchange session will give you enough money-making ideas to pay for your MAP conferences for years to come. Join a discussion with other publishers as they share their experiences on special events, reader-loyalty programs, contests and sweepstakes and special sections that generate new revenue. All participants are encouraged bring 20 samples of at least two innovative, money-making initiatives from their respective publications. Bring an extra suitcase to take home tons of great ideas.
Serenity Now! Editorial management 101: Gregory Holman
The path to management is shorter and more direct at a small regional magazine than in the bowels of the media multinationals of New York. This workshop, conducted by a journalist who became an editor-in-chief at age 25, is about what to do if you're promoted quickly, how to get great journalism out of a small staff and how to maintain editorial integrity when the business side sits just one cubicle away.
Session 3: 11:30 a.m. -12:45 p.m.
Grammar Review 3: Jen Moeller
It’s time to focus on verbs. From the difference between “lie” and “lay” to why you should avoid the passive voice, this session examines the engine behind your sentences and will provide tips on how to get the most from your predicates.
Your Good Ideas — And How They Can Be Great: Judy Bolch
Using MAP members' magazines as the basis of the discussion, Judy Bolch will explore where to find ideas and how to focus them in new ways.
Computer-assisted Reporting and Research: Fast, easy and cheap: Brant Houston
Electronic information and useful databases for every topic are out there for free on the Internet, but no one tells you how much you are missing. This session will show quick shortcuts to Web sites that will provide story ideas, background information and experts. Also, you will get to meet the Invisible Web, which most search engines never see.
Cover Design Workshop: Andrew Clay Barton
No matter what the format of your publication, it is essential to command reader interest. This session will not only explore the fundamentals of good cover design, but also will serve as a hands-on workshop for participants to energize and strengthen their individual publications. Participants are requested to e-mail one to three JPEG files of their covers to covers@andrewclaybarton.com. These images will be incorporated into a lively discussion about what makes a great cover.
The Use and Cultivation of Design to Build an Online Business: Larry Lannon
This roundtable will discuss how design can help an editor build a more powerful online product. It also will discuss how it can connect with the publisher's goal of building a more profitable online product and how it differs, in these two respects, from the function it plays in print.
A Brave New World: Cam Bishop
When you work for a magazine brand, you can no longer think of yourself as exclusively writing, editing, selling or managing in a print-only environment. Media professionals now have to own and manage their brands every bit as much online as in print. We face tremendous challenges and opportunities as we evolve the journalistic business model to one that is brand-centric and fully encompasses the power and potential of electronic media.
