Missouri Association of Publications

MAP ANNUAL PUBLISHING SUMMIT 2006

Schedule

Thursday, March 2:

4 p.m. Keynote Address by Tony Silber of Folio: magazine

5-6:30 p.m. Cocktails, exhibits, magazine display

6:30-8 p.m. Dinner and speaker Roy Reiman of Reiman Publications

8-9:30 p.m. Wine and dessert networking social

Friday, March 3:

7:30-8 a.m. Continental breakfast

8:15-9:30 a.m. Session 1

9:30-9:45 a.m. Break

9:45-11 a.m. Session 2

11-11:30 a.m. Break

11:30-12:45 p.m. Session 3

1-1:45 p.m. Lunch

2-5 p.m. In-Design Seminar (additional fee)
Magazine Fair

SESSION DETAILS

Thursday, March 2

4 p.m. Keynote Presentation:
Tony Silber, Folio:
Magazines 2006: The six trends that will transform your business in the next 12 months
8-9:30 p.m. Dinner Presentation.
Roy Reiman, Reiman Publications
“'No ads? NO WAY!' 'Oh yeah!'”

Friday, March 3

Session 1: 8:15-9:30 a.m.

Editorial & Design
Grammar Review 1: Jen Moeller
Understand the basic power structure of grammar, from types of clauses, phrases and sentences to the ins and outs of comma and punctuation placement. With exercises and clear guidelines, you’ll brush up on all those things you once learned but have forgotten.

Creating Successful Print Newsletters: Don Ranly
Print newsletters need not be complicated or difficult to produce to be effective. We will examine various kinds of newsletters (the bulletin-board newsletter, the news-letter, and the mini-magazine or the magaletter), various formats of newsletters (typefaces, number of columns, logos, etc.) and the best forms of writing to suit the subject matter and the audience.

Interviewing with Courage and Creativity: Jacqui Banaszynski
The interview is the heart of good journalism. But too many journalists stop at a stilted Q-and-A. This workshop will explore ways to conduct interviews that turn subjects into storytellers and that fill a reporter's notebook with anecdotes, scene, telling detail and killer quotes.

Sales
Sharpening Your Skills of Persuasion: Josh Gordon
To the average media buyer, you are one of 30 reps routinely calling on her. To achieve maximum impact you need to stand out from the crowd.
- What it takes to stand out … in a good way
- How to get a new client to take your call and see you
- Building trust
- Building a network
- How to read a customer’s mind
- How to handle competition
- How to ask questions so your customer will answer them

Publishing Management
Managing and Juggling Time: Brant Houston
This session will discuss tips and techniques on time management and organizing days and weeks so that not only can the immediate tasks get done, but also the bigger projects and planning necessary to constantly improve a publication.

How to Create Intelligent Print Advertising That Works: Stephen Kopcha
Creating great print advertising is not rocket science, but it's not easy, either. There are a few bedrock principles that will never fail you. With what you learn from this presentation and a little practice, you will be one of the few doing it right.

Magazine Makeover: Chris Harrison, David Reed
How do brand-new managers of a group of local home magazines and local business magazines improve the publications and increase advertising and circulation amidst new competition – from the previous publisher? Overhaul the design and content, expand the name to reflect the lifestyle content, hire an associate well-connected to the readership, put together focus groups and start a series of sponsorships and promotions. But the main lesson was simple -- fill the pages with compelling stories about local people.

Session 2: 9:45-11:00 a.m.
Editorial & Design
Grammar Review 2: Jen Moeller
This session will focus on the parts of speech and help settle such issues as when to hyphenate a word, use “who” versus “whom” and how to find and fix those pesky dangling modifiers. Plus an exercise on confusing word pairs.

Help, I’m Drowning: Editorial Planning Strategies for Panic-driven Editors: John Fennell
No-sweat editorial and production calendars, sure-fire story generation strategies, effective trouble-shooting techniques, proven pointers for getting the best work from freelancers and other calm-inducing advice for creating great publications.

Dealing with the Creative Mind-Set: Jan Colbert
Are designers from Venus, editors from Mars? Colbert and her co-author Renita Coleman researched journalism workplaces around the country focusing on how creative people work best. They developed strategies for creative designers/writers to flourish and for bosses to understand and support the creative mindset. Come learn a couple of key ideas that can make all the difference in developing a vibrant working environment.

Sales
Preparing for Impact: Josh Gordon
Why is it that some sales messages hit their mark while others miss? How can you develop messages that change your clients' thinking?
- Developing your unique selling proposition
- Differentiating your proposal
- Developing a proposal that goes “beyond the obvious”
- Developing a unique audience-involvement strategy
- Translating your proposition into your customer’s world.
- Identifying client “meaning”

Publishing Management
Checklist for Launch: 6 Key Steps for Successful E-newsletter campaigns: Katey Charles
So you decided to publish an e-mail newsletter, and a year later you haven’t gotten the first issue out yet? You are not alone! This presentation will help you get “unstuck” as we give an overview of the key issues every editor should consider before launching an e-mail newsletter. We’ll talk about organizing, building and automating a permission-based e-mail list; CAN-SPAM compliance; content and design; planning for personalization and targeted-list segments; and tracking and analyzing subscriber responses. The presentation will also include a brief e-mail marketing software demonstration.

B2B Magazines: Serving Your Market with a Dominant Product: Ron Wall
Ron will present a recent AscendMedia product that was number five in the Professional Audio Market and was losing money in March 2003. He will walk through the steps Ascend took to redesign the magazine, in-depth market research, circulation improvement, new and improved sales/marketing tools and finding an editorial niche the readers needed. These changes resulted in their magazine moving into the number-two marketshare position and improved revenues of nearly $1,000,000. by the end of 2005.

Freelance Writers: The Care, Feeding, Hiring and Firing: Katie Van Luchene, Greg Holman
What does a magazine editor need from freelance writers in order to set up a solid working relationship? How should editors coach and encourage their freelancers? How do you handle freelancers whose work does not meet your expectations? And (very importantly) how do freelance writers view their editors? Two experienced freelancers, now editors, will hold court, helping editors do better business with their freelancers by shining light on freelancing from both sides.

Session 3: 11:30 a.m. -12:45 p.m..
Editorial & Design
Grammar Review 3: Jen Moeller
It’s time to focus on verbs. From the difference between “lie” and “lay” to why you should avoid the passive voice, this session examines the engine behind your sentences and will provide tips on how to get the most from your predicates.

Profiles with Courage: Jeannette Cooperman
A good profile steals somebody’s soul; it redeems a sinner or exposes the flaws of a saint. But to penetrate that deeply, you have to find disarming, strategic ways to ask questions that make even you squirm. What techniques work if you’re trying to capture someone’s essence in 200 words, create a narrative at 1,000 words or sustain interest for 5,000 words? Then, how should an editor shape and structure the piece to interest even someone who’s never heard of this person? Publish a flat profile, and you only confirm the assumptions of the arrogant that no one’s interesting but them.

Managing Photography in a Digital World: Bob Holt
This session will offer recommendations to help you ensure a smooth movement of digital images from contributors to print while maintaining high quality.

Sales
Presenting Your Unique Selling Proposition: Josh Gordon
Showtime! Everyone in the room will have a chance to give a short presentation. We will videotape them and learn from them.

Publishing Management
How to Get Free PR for Your Publication: Oliver Wiest; Bob Watson; Jim Robertson
Three experienced editors from mid-sized dailies will tell you how to get their attention and help to get news from your publication or organization out to the public. What makes a good news news release? To whom should you send it? When is a phone call or an e-mail more appropriate? Don't miss this chance to have your questions answered.

How to Create (and Use) Compelling Marketing Materials: Kirby Asplund
Great marketing isn’t created in a vacuum. It involves input and participation from many sources and departments – orchestrated by the marketer (or the marketing team). This session will explore the elements of marketing that help to sell pages and drive revenue.

Overview of the Merger and Acquisition Market: Steve Blumreich
Steve will cover capital market conditions, merger and acquisition activity and how the "baby- boomer" generation may hurt or help values of middle-market companies. Also included will be suggestions on how to improve the value of companies and some things that can hurt the value of companies.

Special Session 2-5 p.m.
InDesign Seminar
InDesign CS 2.0: Document Setup & Typography : Donald Waterman, Keith Speer
The course will introduce the attendee to Adobe's latest page layout and design program InDesign CS2. Specific topics will include the workspace, the control palette, customizing palettes, setting preferences, creating new documents, importing and formatting text, and an introduction to styles..

If you'd like to receive more information about this event, please e-mail your name, address and
e-mail address to: info@missouripublications.org.






	MAP ANNUAL PUBLISHING SUMMIT 2006 Schedule Thursday, March 2: 4 p.m. Keynote Address by Tony Silber of Folio: magazine 5-6:30 p.m. Cocktails, exhibits, magazine display 6:30-8 p.m. Dinner and speaker Roy Reiman of Reiman Publications 8-9:30 p.m. Wine and dessert networking social Friday, March 3: 7:30-8 a.m. Continental breakfast 8:15-9:30 a.m. Session 1 9:30-9:45 a.m. Break 9:45-11 a.m. Session 2 11-11:30 a.m. Break 11:30-12:45 p.m. Session 3 1-1:45 p.m. Lunch 2-5 p.m. In-Design Seminar (additional fee) Magazine Fair SESSION DETAILS Thursday, March 2 4 p.m. Keynote Presentation: Tony Silber, Folio: Magazines 2006: The six trends that will transform your business in the next 12 months 8-9:30 p.m. Dinner Presentation. Roy Reiman, Reiman Publications “'No ads? NO WAY!' 'Oh yeah!'” Friday, March 3 Session 1: 8:15-9:30 a.m. Editorial & Design Grammar Review 1: Jen Moeller Understand the basic power structure of grammar, from types of clauses, phrases and sentences to the ins and outs of comma and punctuation placement. With exercises and clear guidelines, you’ll brush up on all those things you once learned but have forgotten. Creating Successful Print Newsletters: Don Ranly Print newsletters need not be complicated or difficult to produce to be effective. We will examine various kinds of newsletters (the bulletin-board newsletter, the news-letter, and the mini-magazine or the magaletter), various formats of newsletters (typefaces, number of columns, logos, etc.) and the best forms of writing to suit the subject matter and the audience. Interviewing with Courage and Creativity: Jacqui Banaszynski The interview is the heart of good journalism. But too many journalists stop at a stilted Q-and-A. This workshop will explore ways to conduct interviews that turn subjects into storytellers and that fill a reporter's notebook with anecdotes, scene, telling detail and killer quotes. Sales Sharpening Your Skills of Persuasion: Josh Gordon To the average media buyer, you are one of 30 reps routinely calling on her. To achieve maximum impact you need to stand out from the crowd. - What it takes to stand out … in a good way - How to get a new client to take your call and see you - Building trust - Building a network - How to read a customer’s mind - How to handle competition - How to ask questions so your customer will answer them Publishing Management Managing and Juggling Time: Brant Houston This session will discuss tips and techniques on time management and organizing days and weeks so that not only can the immediate tasks get done, but also the bigger projects and planning necessary to constantly improve a publication. How to Create Intelligent Print Advertising That Works: Stephen Kopcha Creating great print advertising is not rocket science, but it's not easy, either. There are a few bedrock principles that will never fail you. With what you learn from this presentation and a little practice, you will be one of the few doing it right. Magazine Makeover: Chris Harrison, David Reed How do brand-new managers of a group of local home magazines and local business magazines improve the publications and increase advertising and circulation amidst new competition – from the previous publisher? Overhaul the design and content, expand the name to reflect the lifestyle content, hire an associate well-connected to the readership, put together focus groups and start a series of sponsorships and promotions. But the main lesson was simple -- fill the pages with compelling stories about local people. Session 2: 9:45-11:00 a.m. Editorial & Design Grammar Review 2: Jen Moeller This session will focus on the parts of speech and help settle such issues as when to hyphenate a word, use “who” versus “whom” and how to find and fix those pesky dangling modifiers. Plus an exercise on confusing word pairs. Help, I’m Drowning: Editorial Planning Strategies for Panic-driven Editors: John Fennell No-sweat editorial and production calendars, sure-fire story generation strategies, effective trouble-shooting techniques, proven pointers for getting the best work from freelancers and other calm-inducing advice for creating great publications. Dealing with the Creative Mind-Set: Jan Colbert Are designers from Venus, editors from Mars? Colbert and her co-author Renita Coleman researched journalism workplaces around the country focusing on how creative people work best. They developed strategies for creative designers/writers to flourish and for bosses to understand and support the creative mindset. Come learn a couple of key ideas that can make all the difference in developing a vibrant working environment. Sales Preparing for Impact: Josh Gordon Why is it that some sales messages hit their mark while others miss? How can you develop messages that change your clients' thinking? - Developing your unique selling proposition - Differentiating your proposal - Developing a proposal that goes “beyond the obvious” - Developing a unique audience-involvement strategy - Translating your proposition into your customer’s world. - Identifying client “meaning” Publishing Management Checklist for Launch: 6 Key Steps for Successful E-newsletter campaigns: Katey Charles So you decided to publish an e-mail newsletter, and a year later you haven’t gotten the first issue out yet? You are not alone! This presentation will help you get “unstuck” as we give an overview of the key issues every editor should consider before launching an e-mail newsletter. We’ll talk about organizing, building and automating a permission-based e-mail list; CAN-SPAM compliance; content and design; planning for personalization and targeted-list segments; and tracking and analyzing subscriber responses. The presentation will also include a brief e-mail marketing software demonstration. B2B Magazines: Serving Your Market with a Dominant Product: Ron Wall Ron will present a recent AscendMedia product that was number five in the Professional Audio Market and was losing money in March 2003. He will walk through the steps Ascend took to redesign the magazine, in-depth market research, circulation improvement, new and improved sales/marketing tools and finding an editorial niche the readers needed. These changes resulted in their magazine moving into the number-two marketshare position and improved revenues of nearly $1,000,000. by the end of 2005. Freelance Writers: The Care, Feeding, Hiring and Firing: Katie Van Luchene, Greg Holman What does a magazine editor need from freelance writers in order to set up a solid working relationship? How should editors coach and encourage their freelancers? How do you handle freelancers whose work does not meet your expectations? And (very importantly) how do freelance writers view their editors? Two experienced freelancers, now editors, will hold court, helping editors do better business with their freelancers by shining light on freelancing from both sides. Session 3: 11:30 a.m. -12:45 p.m.. Editorial & Design Grammar Review 3: Jen Moeller It’s time to focus on verbs. From the difference between “lie” and “lay” to why you should avoid the passive voice, this session examines the engine behind your sentences and will provide tips on how to get the most from your predicates. Profiles with Courage: Jeannette Cooperman A good profile steals somebody’s soul; it redeems a sinner or exposes the flaws of a saint. But to penetrate that deeply, you have to find disarming, strategic ways to ask questions that make even you squirm. What techniques work if you’re trying to capture someone’s essence in 200 words, create a narrative at 1,000 words or sustain interest for 5,000 words? Then, how should an editor shape and structure the piece to interest even someone who’s never heard of this person? Publish a flat profile, and you only confirm the assumptions of the arrogant that no one’s interesting but them. Managing Photography in a Digital World: Bob Holt This session will offer recommendations to help you ensure a smooth movement of digital images from contributors to print while maintaining high quality. Sales Presenting Your Unique Selling Proposition: Josh Gordon Showtime! Everyone in the room will have a chance to give a short presentation. We will videotape them and learn from them. Publishing Management How to Get Free PR for Your Publication: Oliver Wiest; Bob Watson; Jim Robertson Three experienced editors from mid-sized dailies will tell you how to get their attention and help to get news from your publication or organization out to the public. What makes a good news news release? To whom should you send it? When is a phone call or an e-mail more appropriate? Don't miss this chance to have your questions answered. How to Create (and Use) Compelling Marketing Materials: Kirby Asplund Great marketing isn’t created in a vacuum. It involves input and participation from many sources and departments – orchestrated by the marketer (or the marketing team). This session will explore the elements of marketing that help to sell pages and drive revenue. Overview of the Merger and Acquisition Market: Steve Blumreich Steve will cover capital market conditions, merger and acquisition activity and how the "baby- boomer" generation may hurt or help values of middle-market companies. Also included will be suggestions on how to improve the value of companies and some things that can hurt the value of companies. Special Session 2-5 p.m. InDesign Seminar InDesign CS 2.0: Document Setup & Typography : Donald Waterman, Keith Speer The course will introduce the attendee to Adobe's latest page layout and design program InDesign CS2. Specific topics will include the workspace, the control palette, customizing palettes, setting preferences, creating new documents, importing and formatting text, and an introduction to styles.. If you'd like to receive more information about this event, please e-mail your name, address and e-mail address to: info@missouripublications.org.

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